Streaming Smarter. Reaching Further.
Connected TV (CTV) Advertising
Why Clear Coast Media for OTT/CTV?
At Clear Coast Media, we believe great brands deserve the biggest screen in the house and now, with CTV advertising, they’ve got it.
Whether your audience is bingeing true crime on Hulu, watching live sports on Sling, or streaming movies with the family on Roku or Apple TV, we place your message right where it counts on the TV, with intention.
About
What Is CTV Advertising?
Connected TV (CTV) advertising places your commercials inside streaming content watched on smart TVs and streaming devices.
Your ads can appear on platforms like:
- Major streaming networks and apps
- Smart TVs and connected devices
- On-demand and live-streamed programming
Instead of paying for broad, untargeted reach, CTV lets you focus on the viewers most likely to become customers.
Why CTV Works
CTV combines brand awareness with performance marketing.
Key benefits include:
- Precise audience targeting by geography, interests, and behavior
- Premium TV-style placements without traditional TV waste
- Cross-device tracking and measurable results
- Seamless integration with digital and broadcast campaigns
This makes CTV ideal for businesses looking to scale visibility while staying accountable.
Get our newsletter delivered directly to your inbox
How We Use CTV Strategically
CTV works best when it’s part of a larger strategy.
At Clear Coast Media, we:
- Align CTV with your overall marketing goals
- Pair streaming ads with digital retargeting
- Coordinate creative across TV, CTV, and digital platforms
- Track performance and optimize placements
Your message stays consistent, and your budget works harder.
Creative Built for Streaming
High-quality creative matters on the big screen.
Our in-house production team creates studio-quality commercials designed specifically for streaming environments. We ensure your ads:
- Match the platform and viewer experience
- Communicate clearly within 15–30 seconds
- Feel polished, professional, and intentional
If you already have creative, we can optimize it for CTV placements.
Who CTV Is Best For
CTV advertising is ideal for:
- Local and regional businesses expanding awareness
- Home service and professional service brands
- Healthcare and consumer brands
- Businesses ready to move beyond social and search ads
Whether you’re testing streaming for the first time or scaling an existing campaign, we guide the process.
Our CTV Process
Discover . Understand your audience, goals, and budget
Plan . Build a targeted streaming strategy
Produce . Create or adapt commercials for CTV
Launch . Deploy across premium streaming platforms
Optimize . Monitor performance and refine targeting
CTV + Digital = Stronger Results
One of the biggest advantages of CTV is how well it works with digital advertising.
We often pair CTV with:
- Website re-targeting
- Paid social and search campaigns
- OTT and broadcast placements
This creates multiple touch points and reinforces your message across devices.
clear coast media 